It's about time someone created a tool to help new parents remember the basic details of baby care. Now someone has!

ITZBEEN™ Baby Care Timer was developed by a new mom and dad who found themselves sleep-deprived and needing help to remember baby care details, such as when their baby last ate or napped. They tried charts and journals, but thought there had to be a better way. So, they created the ITZBEEN™: a multi-purpose nursery tool that helps new parents remember the basic details of baby care. The ITZBEEN™ has four timers that count up with the touch of a button, so you will always know how long it's been! The ITZBEEN™ Baby Care Timer also has a host of other helpful features designed with the needs of a new parent in mind.

• Optional Timer Alarms - allows you to set a reminder alarm for each timer... if time limit is reached the button lights up and an alarm will briefly sound
• Back Clip - makes the ITZBEEN totally portable around the home or on the go
• Soft-Glow Nightlight - helps you to find your way in the dark
• One-Touch Timers - display how long its been since last; changing, feed, sleep or awake, medication/exercise
• Display Backlight - lets you read times in the dark
• Nursing Reminder - helps mum remember which side baby nursed from last

Requires 3 x AAA batteries (not included)